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ASU events Page

ux Designer

In the realm of higher education, few things are as dynamic and ever-evolving as the schedule of events that an institution like ASU hosts.

As a UX designer tasked with creating an engaging and user-friendly events page, you play a vital role in helping students, faculty, and the broader ASU community discover and engage with a diverse range of activities, from academic seminars to social gatherings.

This project presents a unique opportunity to blend creativity with functionality, ensuring that users can seamlessly navigate, explore, and participate in the myriad of events that ASU has to offer. In this guide, we’ll explore the key considerations, design principles, and best practices that will help you craft an events page that not only informs but also captivates and enriches the ASU experience for all.

Client
Arizona  State University 

Role 
Senior UX Designer

Location
Tempe Arizona

Brief
The events page for  Arizona State  University was not working correctly with usability issues and multiple events being repeated, the goal was to reduce the number of repeated events, find a  method for optimal user interaction, and re-design the user flow.

https://asuevents.asu.edu/

The problem

users were not able to find the proper event that they were looking for via; the search bar, tags, or scrolling. another issue is that events that had multiple times were being repeated on the page and it was pushing many of the other events lower on the page where they could not be located. 

The solution

The resolution for enhancing the web page involved developing customized webpage components aimed at optimizing event search functionality through the implementation of tags, navigation bars, and card component optimization.

Approach

The initial step involves conducting research to assess the functionality of the webpage, alongside rigorous user testing to identify potential issues and heatmap.

Wireframe

Following a comprehensive analysis of analytics data and user feedback, we progress to the initial wireframing stage, aimed at gaining deeper insights into user navigation patterns and behaviors on the webpage.

Applying Brand Standards

Prior to commencing the website design, it was imperative to solidify adherence to the established branding standards set forth by ASU.

Designing Components

Prior to commencing the website design, it was imperative to solidify adherence to the established branding standards set forth by ASU.

Results

After meticulously gathering all the data from Arizona State University’s events page, we developed a wireframe that prioritized addressing user concerns, subsequently crafting design components tailored to these solutions.