Case Study — 2025
Eatxplore
Redesigning a food discovery app to help curious eaters find local restaurants they'll actually love — not the same five places everyone already knows.
- Role
- Lead UX/UI Designer
- Timeline
- 14 weeks · Apr–Jul 2025
- Tools
- Figma, FigJam, Maze, Notion
- Client
- Eatxplore Inc.
- Team
- 1 PM, 2 Engineers, 1 Designer
- Platform
- iOS & Android
The Problem
ASU's events platform was managing over 5,000 annual events through an interface that had fallen behind both its users and its own design system.
The site struggled on every front: the UI had drifted from the university's updated design standards, event browsing was cluttered and disorganized, and the filter system contained persistent bugs that broke event tagging and discovery. For a platform at the scale of Arizona State University, this friction wasn't just inconvenient — it was actively suppressing event discovery, new submissions, and meaningful campus engagement.
Research & Insights
User interviews and behavioral analysis revealed three critical breakdowns driving poor engagement across the platform.
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i.
Users couldn't navigate the platform — or add events to it.
A significant portion of students and staff didn't know how to use the site, submit new events, or organize them effectively. The interface offered no clear wayfinding or guidance.
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ii.
Search was unreliable and eroded user trust.
Users frequently abandoned searches mid-flow. Inconsistent results made endless scrolling feel more dependable than querying directly.
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iii.
Broken filters were hiding the events people needed.
The existing filter components had bugs that prevented proper event tagging — relevant events simply didn't surface, and users had no way of knowing what they were missing.
The Solution
A structured design process — from user journey mapping to component-level execution — delivered in close collaboration with the engineering team.
User journey mapping
Mapped the complete user flow from landing to event registration, identifying every friction point and opportunity for a clearer, more intuitive experience.
Card & list view system
Designed a flexible card component for event browsing with a toggle between card and list views — giving users control over how they scan and discover events.
Design system alignment
Every component was built to spec within ASU's updated design system, ensuring consistency across the platform and a clean handoff to engineering for implementation.
Results
The redesign launched at the end of 2023 to an overwhelmingly positive reception across the ASU community.
User approval of the redesigned experience
Reduction in event overlap and interface clutter
Increase in platform traffic post-launch